The European Way to Sell Travel

More Margin. Smarter Time.
‍Seven of the ten most visited countries in the world are in Europe.
One in every three tourism dollars is spent there. And while a travel agency in the U.S. pays around 2.9% per online transaction, many in Europe pay half that.
But the real difference isn’t cost. It’s margin—and how it’s earned.
In Europe, agencies don’t chase scale.
They charge better.
They design quotes and proposals with care.
They sell with storytelling.
And they protect their margin like it’s part of the product—because it is.

Less automation. More intention.
In the U.S., growth often comes through speed, tools, and urgency.
In Europe, the approach is slower, more intentional. Every sale is handled with care.
Replies are detailed. Proposals are built to persuade, not pressure.
And it’s not just how you sell—it’s what you sell.
Take cruises, for example. Selling a Virgin Islands sailing cruise often turns into a price negotiation, where the agency’s value gets reduced to the cheapest offer.
But in Europe, many agencies focus on long-haul, tailor-made itineraries—where their real value is in the design, the trust, and the peace of mind they bring to the traveler.
That’s where the margin lives.
The result? Higher commissions. More loyal clients. And less burnout per booking.

MOGU was born and built with European agencies. But it quickly made its way to the U.S.
Today, we work with American travel agencies every day. We use Stripe, offer payment links, and you can plug in your own Stripe account with ease.
What we bring is the best of Europe: well-crafted proposals, healthy margins, and workflows that respect your time—combined with the tools you already know.
We're not here to change how you sell.
We're here to help you sell better.
With a system that’s already working for hundreds of agencies on both sides of the Atlantic.

If you sell travel, try doing it our way. With MOGU:
– Create beautiful proposals in minutes.
– Sell online, get paid earlier, close faster.
– Keep your style… and grow your margin.

If you're looking to sell more, this can help.
If you're ready to sell smarter, this is for you.
Because selling with margin isn't old-fashioned.
It's just smart. And yes—on that, Europe has something to teach.

Let's talk! Schedule a meeting