How to get more last-minute bookings

We all know that the work of travel agencies never stops: the Christmas trips end and the snow campaign begins, and soon the getaways to carnival destinations are set in with the reservations for Holy Week, which give rise to communions and end of year trips to immerse ourselves in the first trips to the beach. And so on until we see ourselves making winter reservations again.

Looking at this calendar, we understand that for a medium-sized agency it is very difficult to plan sales and marketing strategies in the medium or long term because the daily work routine often prevents us from taking the time to reflect and execute with the objective set in a few months.

‍Is it the Last Minute a new business opportunity?

‍Added to this reality are two very important factors: on the one hand, the current circumstance of international instability; and on the other, greater caution in decision-making that prevails globally in the post-COVID era. Both factors are causing many travelers to decide to postpone their confirmations when booking trips or making leisure plans, fearing that external circumstances beyond their control may affect them unexpectedly.

As an agency, it is very important that we be cautious and try to be as prepared as possible to face travel campaigns Last Minute or last-minute, since this is the current trend.

How can we propose short-term sales strategies that are profitable? Here are some tips to help you arrive prepared for every campaign.

‍1.- Look for your loyal customers.

‍If the Christmas campaign that you would like to have started in September has been thrown at you, don't panic: play it safe and trust those who have already trusted you: look for your loyal customers. A sale is largely based on the relationship of trust between two parties, and those clients who have already closed trips with your agency already know the advantages of your work. If, in addition, you are a MOGU user, rest assured that they will want to repeat their travel experiences with the app! Target them with a personalized email marketing campaign, appeal to their previous trips and your professionalism and offer them a good product. You'll be targeting a very well-defined target audience with a good chance of closing sales.

‍2.- Focus your proposals.

‍On the other hand, when making your selection of trips for a short-term campaign, choose destinations where you play it safe: perhaps this is not the time to try a new receptive for which you have hardly any references and with whom it will take longer to establish the conditions of collaboration. Trust your fetish proposals, those that are irresistible and that have always worked well for you. You'll have time to start offering destinations where you don't have an operational base, but for now, stick to what you control. Remember that on the MOGU platform we can help you to get a lot ahead of this work, since now you can save in your library the templates of your trips that you can retrieve and modify and thus be more efficient when preparing proposals.

‍3.- The details set you apart.

‍Pay attention to details and don't get carried away in a hurry. The client values personalization, since it is normal for them to ask for several quotes from other agencies or websites that are very similar to each other, so the difference will be in the details. It can be decisive how you present the proposal: that it be visual, interactive, and very up-to-date. Take advantage of the tools offered by MOGU, such as pre-loaded photo galleries, or direct links to Google business listings that are integrated into the drafting of itineraries to avoid having to upload photos, locations or information about hotels, restaurants or main places of interest.

Once your itinerary proposals are perfect, you can integrate them into your website or disseminate them on social networks so that they quickly reach your target customers. Remember that with a little effort you can get the digital showcase that is your website to be reviewed and able to capture those sales Last Minute.

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