In the 90s, agencies were set up, now Tik Tok profiles.

Julia's parents' agency works. In fact, it has been operating for decades.
Julia grew up amidst catalogs, customer calls and promotional calendars. The office smelled of coffee and brochures. His parents were “24/7, I work hard to have a happy customer”.
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When it came time to continue with the family business, he said NO. “I don't want to be tied to an office,” she said. “I want to discover other works.”
And he left. She studied marketing, did a master's degree in “events and other modernity”, and worked as an intern at a startup where she was paid in beers, bad pizzas and broken promises.
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Then he chained low-paid jobs remotely, always from nicely decorated coworkings full of uncomfortable chairs and slow Wi-Fi. Freelance, autonomous, caught between invoices and VAT models that are impossible to understand.
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Ten years later, his parents' agency is still open, generates profits and has a loyal customer base, especially in custom-made long-distance trips. But she doesn't want to inherit it.

And it's not because there isn't work in the world of travel. The service sector, and specifically that of travel agencies, is leading the reduction in unemployment in Spain. Consult the News.

Agencies are still billing. Customers are still traveling. More and more. And the margins, on tailor-made trips, are better than ever.
The problem isn't the business. The problem is the narrative. He let himself die. Being a travel agent isn't cool today. The name itself seems obsolete. And not because the work is not useful, profitable and with a future. It's simply because no one is counting it right.
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We've let it look like an old job: papers, faxes, office hours and endless calls. Meanwhile, equally traditional professions have been resurrected with better press.

‍Hospitality.
It used to be synonymous with stress, 12-hour shifts and a screaming boss. Now, cooks are artists. They talk about sustainability, culture and creativity. And young people are queuing up to work in a Michelin Star restaurant.

Agriculture the same.
Yes, the one with the tomatoes and the chicken coops. Now twentysomethings are selling boxes of fruit and avocados on Instagram and TikTok, with more storytelling than a sneaker brand. “From the field to your table”, with epic music and drones flying over greenhouses.

The wine.
It used to be the stuff of old people going on boring tastings. Today there are millennial sommeliers who fill rooms talking about acidity and aromas as if they were poets. And ALL because someone cared about telling a compelling story.

And us?
We continue to sell the travel agency as if it were a brochure teller.
As if it were something “not sexy”, not free, not digital.
When in reality it's quite the opposite.

What does a travel agent do today?
Sell experiences worth thousands of euros.
Create lasting relationships with customers.
Resolve any situation remotely.
Get to know the world.
Work with digital tools.
Negotiate with international suppliers.
And yes, it makes money.
But if we don't change how we count it, no one will want to jump on board.
And the ship isn't sunk. The boat is good.
It must be refilled with talent and hunger.

This is why at MOGU, it seems so important to us to generate technology that makes life easier for experienced generations and brings new generations closer to the travel sector, showing that being a travel agent is an experience to live, be happy and share.
If you want more clues about trends in the travel industry Let's schedule an appointment and we talk.