Do you sell honeymoon trips? How to capture better leads from Bodas.net

If honeymoon trips are part of your catalog, you will undoubtedly know that one of the surest ways to reach a very large and interested audience is the use of Marketplaces themes where supply and demand meet. One of the most prominent platforms in the field of weddings where you can most successfully advertise your wedding trips is weddings.NET: with more than 200,000 companies from different categories announced and a presence in 15 global markets.
We are all aware that this portal offers a very powerful digital showcase, but we are also aware of the low conversion it gives. People who show interest in your wedding trip are usually sending the same message to 20 more agencies on average. And, in addition, by the time we have answered you with your customized proposal, the customer does not even open our email. This being the situation of many travel agents, we are going to give 3 tips on how to make the most of the Marketplace fashionable among newlyweds.

1. Impress with the first image

Keep in mind that when engaged couples are looking for their wedding trip, they think of it as just another checklist of all those that come with organizing a wedding. Their search process usually takes place at the end of everything, when the bride has already found a dress, the bouquet of flowers, has selected the musical group that will play at the wedding ceremony, the prices of the open bar, etc. This implies that the couple usually comes with a lot of accumulated stress from such an organization and they value a lot when they are given a careful and comfortable service. Your presentation has to attract their attention, they have to keep the name of your agency. Surely the bride and groom have an excel where they discard options at the click of a click and we don't want to be one of them.

Many agencies, each time they receive a prospectus from Weddings.NET they share an extensive form to request information where the customer has to spend several long minutes filling in fields. This is not good, because it doesn't help the sale. Before we make them work, we have to let them see what we worked on first. Now, here comes the crux of the matter: how do we generate that feeling if we don't have the necessary information to quote a trip? Let's see it in the next point!

2. Don't quote anything. Share your catalog.

The important thing to understand is that you don't have to quote yet. We are in the phase of maturing the lead, of capturing their attention. This means that until you confirm your interest we should not get to work because we would be neglecting other sales channels where prospects arrive much hotter.
‍
In cases like these and especially for weddings.NET what we've seen that works best is sharing an attractive catalog, Portfolio with the destinations in which the agency specializes. The consequence of this is that your agency will be one of the first to respond and above all with some aesthetic care. Now, you're probably thinking: “Sure, but since I've believed for a long time in creating a catalog of my products, this wouldn't work for me”. Well, we knew you were going to need this last piece of advice.

‍

3. Make it personalized, but without wasting time.

It's normal to waste time drawing up a catalog. You are not designed nor do you have a technical profile to juggle your Word. You are something much better: a seller of trips, of experiences, of life. That's why you have to rely on tools that precisely take away hours of work, so that you can dedicate it instead to what you do best: making the world known.

At MOGU we have thought about this, which is why we equip travel agents, especially those traveling with brides, with a trip builder with which to compose presentations in minutes. And not only that, those presentations can be grouped together to create the catalogs that we mentioned in the previous point.

Conclusion

Surely at this point it seems to you that everything you've read makes a lot of sense but you don't know what it translates into or how to start putting it into practice. Here's a summary:

1. Think about the 3 destinations you sell the most.
2. Create a free mogu account From here and prepare a simple description of these destinations with information that you probably already have on hand from other occasions.
3. Use the catalog function to group these three destinations together on a website.
4. Share the URL of your catalog with the prospectus that comes to you from weddings.NET. If you had any email marketing automation to provide them with an automated response, you could even incorporate the catalog link into that email template. You could say something like this:

“Hello Juan and María, a pleasure to greet you. I'm [your name], from [agency name]. Thank you very much for showing interest in us. We have been making our bride and groom's trips unforgettable for more than [X years] and we are very happy to be part of yours as well.

I have grouped together in this catalog the most fashionable destinations. Take a look at it and tell me which one calls you so we can get to work on it.

PS: I am aware that you will be a thousand things away with the organization of the wedding. Therefore, I will make everything as simple and comfortable as possible, so that you can enjoy the experience of organizing your honeymoon trip right away. A hug.

5. Wait for them to write to you with the destination that most appeals to them. With this, it's as simple as going to your bookstore, creating a duplicate of that trip, naming it after the bride and groom and making the necessary adjustments: extra nights, hotel categories, activities included, etc.

‍