How to improve the credibility of your website

Did you know that there are more than 1.9 billion websites in the world? And that the average time spent per person on a website is 40 seconds? These data indicate that attracting new online users and retaining them in a universe saturated with content is not an easy task.

The number of elements that make up the digital success of a web portal is infinite: content, design, accessibility... Being a leader in all of them involves dedicating an enormous amount of resources and energy, and this is something that not all travel agencies have the capacity to do.

However, there is one aspect that we can work on in a simple way and that will make our website stand out quickly among our potential customers: credibility.

By working on the credibility of our website, we not only inspire trust and security in users, but we are also helping to build a good reputation for our brand, which makes our website stand out and Internet users spend more time on it, increasing recognition and, ultimately, sales.

We share with you some of the 4 keys to improving the credibility of your website:

1.- Show what others think of you: integrate your Google review profile. One of the keys to offering an online profile that generates trust includes sharing what your previous clients think about your work and your company: include their testimonials on your website, adding real photos and comments, as well as a score about your services. Still not asking your customers for reviews at the end of their trips? You can encourage them to write a review in your Google company profile and integrate it into the web. Start doing it now and share everything good they say about your work. If you have your website in Wordpress In this video we show you how to do the integration.

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2.- Highlight your experience: share real photos from your trips Have you been in the tourism industry for many years? Are you specialized in a specific type of trip? Are you the main agency in your city? Talk about your experience on your website and make it clear to Internet users that you have extensive practical knowledge of the sector. The best way to demonstrate your experience is visually: include photos of previous trips that your customers have taken on your website. If you also add their positive comments, you can create a perfect web section about your work and encourage new clients.

3.- Show that you're real: add your address. When looking for an online travel agency, users need to know that it is a reliable and operational company, and not a fake or non-existent business. But how can we transmit this security in the online world? Add your physical address to your website, integrate the location on a map and you can even add photos of your offices. It also makes your contact easier: you should always include a phone number and an email so that customers can contact you and verify that you are a real company.

4.- Show that you are part of the industry: add logos of tourism associations. If your agency is affiliated with an association in the tourism sector, or to organizations such as the Chamber of Commerce or similar, be sure to indicate it. Your customers will be able to see that you care about your presence in the sector and that you are part of a business community, which will undoubtedly bring you credibility.

We encourage you to review your web project taking into account these tips on online credibility. Surely you can apply some improvement that will affect the quality of your project.

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