Increase your profits at your incentive events (MICE)

If your agency regularly works organizing congresses, incentives and events, you won't be surprised to learn that, although they tend to be jobs with a relatively high average ticket, it's also a type of service that doesn't provide so much for the sale of optional services to attendees. The work environment and intensive schedules, as well as the destination already determined, mean that the organizers stick to what is strictly necessary without offering room for additional services. This leaves attendees with little space for improvising personal activities or hiring private services since they have no direct communication channels with the agency.

However, at MOGU we are clear that MICE do offer very good opportunities to continue marketing the event beyond what was initially budgeted: you only have the opportunity to be able to offer additional services in the presentation of the trip: the extra night, the optional activity for leisure time, the superior category of hotel, etc.

In addition, an important note: normally the company does not offer these services to employees or guests at the event because of the extra management involved, but if the agency takes care of them, they don't mind offering more facilities; in the end, it improves the experience of all parties involved. Therefore, here MOGU has the perfect tool!

‍Discover the extras
‍Now the proposals created in MOGU have the option of adding fully personalized extras: configure your offers to improve the destination experience of travelers and include them in the itineraries. Surely you have many alternatives to offer to travelers, whether for leisure or services that make their stay more comfortable, and they will thank you for having them accessible through their itinerary.

Just add them to the Pricing section of your MOGU itinerary creator and attendees can view and select them as needed. You can conveniently pay them with your credit card. You can also indicate that they are sold from the proposal or from the application so that attendees can purchase the optional services they want from their mobile phone. Simple and practical!

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‍Communicate with attendees
‍The MOGU mobile app also offers agencies a unique opportunity to communicate with attendees immediately: either through the chat or through the different types of notifications, you can establish a direct route both to offer them services at the destination and for them to request them themselves. Take the opportunity to offer them your help in booking transfers, extra nights at the hotel or even small excursions, or link to your website in the Explore section and continue selling from there.

This direct communication channel allows you access to conference guests that didn't exist until now. If some attendees decide to extend their trip and do some sightseeing, they will not hesitate to contact your agency through the app to request a quote and availability. Who can give you a better price at the hotel for a few extra nights than someone who has negotiated the group rate? Or who is going to change your flight or train for a later date? Well, the agency that issued your tickets.

Once the extras have been purchased, all you have to do is upload the corresponding bonuses to the app so that the customer always has them available. You'll be impressed with this exclusive service!

And if you want to know more aspects in which MOGU can become a key ally for your MICE organization, we recommend that you take a look at our article What does your software need for incentive travel?

‍Discover MOGU
‍If you want to know how MOGU can help you organize your MICE in an unforgettable way, Schedule a demo with us and we'll show you how you can advance your services as an agency.