Do you sell study trips? Here's how to get the most out of them

Study trips undoubtedly deserve their own category in the catalogs of travel agencies, since their idiosyncrasy is different from other products: normally travelers are (with the exception of those responsible they accompany) minors or very young, which implies greater responsibility for every agency. This circumstance encourages the attention and support of these groups to play a very important role in their commercialization and, above all, during their course.

If your agency includes this type of trip, we offer you several tips on how to get more out of them while offering added value to your young clients (and, of course, to their parents) and differentiate yourself from other agencies.

‍Win with the first impression
‍When it comes to looking for a study trip for their sons and daughters, most families are becoming more and more informed about the different offers: many of these young people will be traveling alone, most likely abroad, so the occasion deserves the previous work. When a family has asked for four or five budgets from the same destination, how can you differentiate yourself and stand out from those offered by your competition?

To make your travel proposal the most attractive and complete, we recommend that you use the MOGU itinerary builder: in just a few steps you can generate very visual proposals that link to up-to-date information on flights, hotels and museums, where thanks to the available photo gallery you can include striking images that will complete your offer in a super simple way. We assure you that your proposal will not go unnoticed, since in addition to including your logo, you can submit it through a link: you will be offering speed and professionalism through the best digital tool.

‍Simplify management
‍If something distinguishes the younger population, it is their use and mastery of technology, since they are digital natives and for them their use is very integrated into their daily lives. For this reason, offer in your proposal that the trip includes the use of the mobile app, where students will always have all their documentation available: accommodation vouchers, plane tickets, travel insurance, vouchers for excursions... Surely their families will be reassured to know that these documents so important for the trip will always be kept and accessible without the possibility of any of them being lost. Don't forget to remind them that in the app all the documentation is always available both with and without an internet connection.

Through the app, the agency can also send them notifications, or even keep in touch with them through the chat (both group and individual). Surely they will love using the image gallery, where they share photos and videos from their study trip experience, which helps them build community.

‍Follow-up for the Cross-selling

‍One of the main advantages that can differentiate your agency is the option of offering travelers additional services to improve their destination experience and, in this specific case of study trips, offer added value to mothers and fathers who choose to send their children to study abroad. Many families feel insecure sending them to study far away, either in another part of the country or abroad, so they will see it as very positive that your agency provides them with the option of hiring extra services that facilitate their task and offer them peace of mind.

For example, you can offer them the management of access visas to the country, the contracting of health insurance (one of the issues that most concern parents), or the management of a transport card. If it's a longer stay, you can suggest that they find a local SIM card to minimize telephone costs. And, of course, you can assist them in finding and hiring additional leisure services: city tours, excursions to neighboring towns, tickets to museums or other leisure centers...

You can manage these services through the mobile app, where you can use the Explora section to offer them, in addition to uploading the necessary documentation and information for each contracted service. In this way, in addition to offering a more complete service to your customers, you will be increasing your sales at the destination, just one of the areas where there is still room to increase the profit margin on many trips.

‍Get to know the full potential of MOGU
‍If you want to know what else MOGU can offer you for your study trips, but also for the rest of your travel catalog, Schedule a demo with us and we'll tell you all the advantages of using MOGU.

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