Neuroscience to sell more trips

I'll explain it to you in 28 seconds:

1. 49% of the brain is dedicated to the visual.
2. The visual part of the brain matures up to the age of 40!
3. Key reactions occur within the first 30 to 50 milliseconds after entering a website.
4. The brain is lazy.
5. We only read 20% of the text on a website.

‍I'll break it down to you in 2 minutes:

‍At MOGU, we rely on the main Neuroscience and Neurodesign studies applied to the web.

Let's see, does this sound a bit pretentious? Yes, but the reality is that we use it to the right extent to know 3 or 4 essential details of what you must put on your website so that one customer buys from you and not from another.

The customer must instantly grasp the purpose of the site and understand what action to take.

‍Clean, simple and comfortable designs make you sell more.

‍The brain is lazy and decides more with System 1: fast, emotional, automatic than with System 2: slow, rational, etc. So if you want to sell more, don't make it difficult for System 1. Make it simple.

In addition, Johns Hopkins University in its study `Brain Anatomy and How the Brain Works'and the journal 'The Journal of Neuroscience' directed by Kathryn Murphy, a neurologist in the Department of Neuroscience and Behavior at McMaster University, have demonstrated that the idea that sensory areas develop in childhood and are then static is not correct. They develop and evolve until they are 40 years old.

How does this affect you? In which Neuroscience is increasingly being applied to electronic commerce, to selling on the internet and to how you should sell according to the age range of your end customer. For example, for people over 40 years of age, colors must be balanced using a dominant one 60% of the time, the secondary 30% and the highlight 10%. That 10% is life or death for you to sell your trip.

‍The brain searches for information on a web in an F pattern (or E pattern). The customer looks at the top and reads to the right and, almost without reading, looks down. Look for a button or command.

And here is MOGU. Researching where to put each button and each image to make them buy more from you.

‍In short, based on these studies, we have almost 24% more conversion for our clients during the month of March and this has only just begun.

‍Request a demo here.

‍