How to effectively market your trips on Facebook

Has it ever happened to you that you have a high-quality product that hasn't quite taken off? You've been preparing a trip for several days that you know will be irresistible (you negotiate star prices in dream hotels, prepare personalized excursions to unique places, find the best combination of flights...) but nobody buys it. What has happened?

Do you know where the key to success or failure lies in most cases? Product marketing fails. If no one knows about it, no one buys it. It's that simple.

In this area, social networks can be your great allies, since you can access a very segmented and highly loyal audience. Today we're going to focus on how to get the most out of Facebook.

‍How to target your Facebook community

‍This social network offers you an ideal showcase for marketing your trips, and if you also follow our recommendations you will see how your marketing strategy will soon pay off:

- Focus on the image. You need to make very attractive posts, so take the best photos of your trips and give them a prominent role on your Facebook page. Always accompany them with a description of the highlights of your trip. It is important that you use quality, striking photos that do not go unnoticed: they are the cover letter of your product. We recommend that you use free image banks such as Shutterstock, Unsplash, Pixabay or Freepik for a professional result.

- Generate quality traffic. Add in all your publications a link to a page (a landing page, or your own website) where you can continue the business relationship with that potential customer. Facebook is great for attracting quality traffic and converting into sales or capturing leads for future business actions, so make sure you have all your channels updated and your marketing strategy in sync.

- Professionalize your profile. Make sure you have a business page, not a personal profile. Perhaps you opened a test profile one day and left it that way, but the time has come to professionalize the image of your business: you can migrate to the page at any time, so you can use all the professional tools offered by Facebook, such as content programming, ads or statistical analysis (real gold to know if your strategy is working).

- Work on your agency's presentation. It's essential that your information is up to date, so remember to check the data you provide in your profile file so that they're always up to date: contact information, presentation photo, location... Remember that it's a showcase, and customers will look for you on Facebook to see your work and, if they like it, establish contact. Make it easy!

- Nourish your page with content from your followers. Fuel the conversation with your followers, encouraging them to leave comments or tag you in their own posts. And then don't forget to do the same: share when they talk about you, or comment on their posts so you can create community and build loyalty among your followers. We also recommend that you share their testimonials: ask them for their opinion about a trip or about your work, and when the comments are highlighted, share them on your Facebook page. A satisfied customer aligned with the brand will always be your best ambassador.

- Don't be caught out of date. For your Facebook sales strategy to be successful, all your content must always be current and aligned with the rest of your business plan, such as the content in your catalog: be careful not to publish past offers, outdated prices or services that are no longer available. For example, if they click on your Facebook post about a trip to New York looking for more information but they can't find that trip on the web, they will be disappointed... and you could lose those followers and potential customers, in addition to losing the sale.

- Invest in advertising. Buying advertising on Facebook is very simple, they guide you through the process themselves and you choose all the parameters: from the budget you are going to invest to where you want it to appear or what target audience you want to segment so that your ads can be shown. It's usually a good way to brand and publicize your agency, or to market a specific product. It's worth taking the test. And of course, don't forget to analyze the resulting metrics, as they will give you valuable information about your audience.

- Be original. If you want your content to stand out, you're going to need more than offers and a powerful image: in addition to talking about your brand and your products, it's advisable to vary the content of the posts, including information of interest to your community (“did you know...?”) , or more personal information within the agency (talk about your team, milestones or unique moments), or offer advice of interest to your followers (“we suggest the best places to...”).

‍How can MOGU help with your Facebook strategy?

‍Now that you are a specialist in using this social network to market your trips, we want to remind you that if you use the MOGU platform to create your travel itineraries you can use the links directly on Facebook: the preview will automatically show the header photo of your itinerary and link to the information you have included, leaving a very professional and attractive publication. In addition, if you make any updates to the proposal, it will also be updated when you click on the link in the publication.

Finally, don't forget that MOGU offers you the possibility to integrate the proposals into your own website by providing you with the code so that you can simply copy and paste. They will be perfect and synchronized with those of your social networks!

If you still don't know all the options that MOGU offers you Schedule a demo with us so that we can tell you everything we can do for you.
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