Key Differences Between Trips for Elementary, High School, and College Students

‍School trips are a unique opportunity for students to discover new places, experience new cultures and learn about the world around them. For travel agencies, selling a school trip can be a challenging task, but also a very rewarding one. However, selling a school trip to elementary, high school and college students is not the same thing. Each age group has their own needs and preferences, so it's important to adapt your offering to each target audience.

Elementary school students
‍Elementary school students are the youngest and, therefore, the most dependent on adults. School trips for elementary school students are usually short in duration and focus on fun and educational activities. When selling a school trip to elementary school students, it's important to consider the following:
- Parents are the ones who make the final decision. Therefore, it is important that your offer is attractive to parents, so you must include in your presentations key aspects for them such as the facilities, the program, the equipment involved, payment facilities, etc.
- Elementary school students need a trip that is safe. Make sure to provide a form during the booking process where parents can share their children's needs, such as allergies, intolerances, etc. This aspect will provide a lot of peace of mind.

High school students
‍High school students are more independent than elementary school students, but they still need adult supervision. They are slightly longer than the previous ones and therefore higher in price. The tips we offer for selling them are the following:
- Convince the student first: In this case, keep in mind that the student has more influence on the decision-making process than before, they are the ones who filter first if they want to go or not and the last decision will depend on whether the father or mother wants to pay for it. Here, young people are highly influential and for them to want to go on the trip they must perceive that their classmates are also interested. For this reason, it is important to talk about the trip and therefore that it can be easily disseminated. That's why it's vital that your presentation is online and that it can be easily shared on WhatsApp, for example. Do not present a school trip for high school students in a physical brochure.
- Finally convince the father/mother: At this age, parents prioritize educational and cultural activities for their children, that is, they not only want to pay for the camp so that they have a good time, they want them to learn. Therefore, it is essential to highlight these aspects at the beginning of the proposal, for example, if you are bilingual, the number of hours a day of classes, practical topics you will learn, etc.

University students
‍College students are the most independent of the three age groups. School trips for university students are usually long in duration and focus on learning and personal growth activities. As tips to keep in mind, we highlight:
- Earn them with the first impression: There are profiles of all kinds of students, but the normal thing is that at this age they seek to socialize and take part in dynamic experiences and activities. Emphasize this in your proposal right from the start, a gallery with photos of young people doing fun activities will undoubtedly help in the conversion.
- It offers facilities in the booking process: It is possible that many of these young people are already paying their own expenses and it helps a lot to convert, for example, to offer a payment schedule so as not to pay everything at once. Emphasize this in the proposal.

Conclusions
‍As we have seen, when selling a school trip, it is important to understand the target audience you are selling to and their needs, in order to prepare a winning proposal. Tools like MOGU can help you from here on out to build attractive presentations that captivate right from the start. Here's an example of how you could see a proposal for example for a multi-adventure camp, focused on elementary school students. If you want to build your first trip, you can do it right now from this free access

‍Finally, don't forget that in any process of selling a school trip, it's also important to keep these additional tips in mind:
- Build relationships with schools. Get to know the principals, teachers and parents so they can trust you and your offer. They will make the entire process of promoting and publicizing the trip smoother, which will result in more sales.
- It offers quality customer service. It answers all questions and inquiries from students and parents quickly and efficiently.
- Be flexible. You are willing to adapt your offering to meet the needs of students and schools.

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