What is your website's rating? We generate an SEO report for you

Digital marketing has become one of today's main marketing strategies. The purpose of this form is to promote products or services through digital media, such as websites, online advertising, social networks, blogs or mobile applications.

But is there any way to measure if we're getting the most out of it? Indeed, the performance of a website can be evaluated with SEO reports.

These reports are an essential and very useful tool for any company that wants to adjust its strategies and achieve better results on the web. They collect information about the traffic that is being generated and provide information about errors that should be corrected to improve website productivity and search engine positioning.

8 techniques to improve your SEO without going crazy

‍#1: Check the ALT texts of your images

Alt attributes are a very simple thing that is often overlooked to tell search engines what an image is about and help it rank in image search results.

We should avoid uploading our images like this:

#2: Check that there are no duplicate H1 tags

The H1 header tag is an important way to tell search engines what your content is about and, subsequently, the keywords you should rank for. Therefore, it is recommended to use only one H1 tag per page.

#3: Shorten the meta description

A meta description is important for search engines to understand the content of your page and is often shown as descriptive text in search results. It is recommended to have a meta description that contains between 70 and 160 characters (including spaces).

SERP Snippet Preview:

#4: Use keywords in HTML tags

The content on your page should focus on specific keywords that you're looking to rank for. The ideal is to try to ensure that these keywords are also distributed in tags such as title, meta and header.

#5: Using viewport views on different devices

It's important to check how the page is viewed on different devices. Your page should be optimized for both mobile, tablet and desktop experiences, since today the majority of web traffic comes from these sources.

#6: Execute a link building strategy

Search engines use backlinks as a good indicator of a page's authority, relevance, and ranking potential.

There are several strategies available to get links to a page and improve this factor.

You need to know what your main backlinks are, the highest-value external pages that link to your website.

#7: Increase the text content of the page

It has been thoroughly researched that higher volumes of text content are related to better classification capacity in general.

Therefore, it is recommended that the page have a medium-high text content so that search engines can interpret it as appropriate.

#8: Create and link social networks

Social activity is important for communication with customers, brand awareness and as a marketing channel to attract more visitors to your website. It is highly recommended to have all the profiles listed on your page to give them visibility and work on keeping track of those networks.

MOGU Solutions:

Would you like to analyze your website? Do you want to know your mistakes and see how you can correct them?

At MOGU we believe in the importance of improving the rating of a website, which is why we want to offer agencies the possibility of having their own SEO report.