II Traveltool Convention, a MICE event managed with the MOGU app

At MOGU, we like to always be up to date with all the news in the tourism sector with a very clear objective: to always be able to offer our customers the most up-to-date resources through the MOGU platform and app that allow them to move forward in the digitalization of their business. Specifically, in recent months we have been working on a powerful development of the app so that it is also an indispensable tool for organizing congresses and incentive trips, thus opening up another line of business: MOGU for MICE agencies.

It all came about when Travetool asked us to use the app to manage the interaction of its 2nd Convention at PortAventura, held between November 11 and 13. We valued the opportunity and saw that the tool could be easily adapted to this new use case, since it met the main needs of a conference:

- Access to the event agenda from your mobile phone.

- Sending daily reminders (meeting rooms, meeting points, etc.)

- Internal chat for attendees to connect with each other.

- Section to give visibility to sponsors.

- Group album to share the photos of the event with everyone.

The main advantages offered by the MOGU app in the MICE vertical are the following:

- Ease of implementation: there is no need for any custom development. You simply have to create an account (1 minute), create an event (2 minutes), load the program (2 minutes) and share the QR with all the attendees so that they can access the application.

‍- Efficient and professional communication channel: while for travel the WhatsApp group can be a one-off solution for daily communications, for an event it is not feasible. Mail doesn't do the job either. For this reason, at MOGU we have created the notification system so that any notice, from a reminder to an evaluation survey, can reach the assistant's mobile phone in the most professional way.

- Facilities for attendees: not only does the guest have all the necessary aspects on their mobile phone (programming, documents, notices), but they can connect with the rest of the attendees and save them as “favorites” in their internal contacts folder at the event.

- Privacy protection: each attendee can be part of the community, chatting around the group, sharing photos, without having to show their personal data (number, email, etc.).

- Brand image: The entire event will be personalized in the app with the organizer's brand image and corporate colors

For MOGU it has been a very satisfying task, since it has allowed us to offer our product to the main sector agents, who have had the opportunity to verify its usability and versatility from the customer's point of view. But, above all, we are very proud to have provided that added value as a digital tool to make the Traveltool convention memorable.

Congratulations to the entire team of Traveltool for your excellent work at the helm of this convention, and thank you for giving us the opportunity to make MOGU available to its partner agencies in this outstanding national forum. This II Traveltool Agency Convention has allowed us to support the sector by focusing on our main objective: the digitalization and digital transformation of the tourism sector to continue helping agencies through technology.