Exoticca boosts group sales with MOGU

About Exoticca.

Exoticca is a leading online travel company that specializes in group and tailor-made trips. With nearly 300 million dollars in annual reserves, it operates worldwide, and the United States now represents one of its main growth markets.

The challenge.

His sales team spent too much time creating proposals for group trips, using slow and outdated formats, such as Word or PDF, which were difficult to customize on a large scale, while serving very demanding customers and maintaining a high-level brand.

‍

‍

‍

‍

The solution.

Using MOGU, Exoticca moved to dynamic and interactive proposals, created in minutes and shared as web links, not as static files.

Each trip can be fully customized so that customers feel valued and, at the same time, reinforce the brand on a constant basis. The ability to organize and reuse content, collaborate with team members, and retrieve proposals quickly has given Exoticca a level of agility that it didn't have before.

‍

‍

‍

‍

‍

The results

Testimonial from a customer.

Thanks to MOGU, we have reduced the time it takes to create proposals for group trips by almost half and we are seeing a higher conversion rate for itineraries sent through the platform. What I also love is that we've been able to double more than 100% of our online itineraries, making it easy to customize quotes for each travel agency. We currently send around 120 group quotes per month with MOGU

— Ligia Elena Martinez,

Exotica
Agent Familiarization and B2B Group Travel Leader

‍

‍

‍

‍

‍

Impact.

This change has been a key factor in Exoticca's success in the U.S. UU. In the US: By streamlining the creation of proposals for complex trips, the Exoticca team can respond faster, submit more polished proposals and close more bookings. The time they have gained now allows them to invest in what really moves the business forward: improving their marketing, improving the customer experience and launching new offers.