Follow the Track Safaris turns every proposal into the beginning of the MOGU experience

About Follow the Track Safari:

Follow the Track Safaris is a local receptive in Botswana specialized in unique and differentiating safaris. The company designs tailor-made trips in one of the most exclusive destinations in the world, offering authentic and personalized experiences for each traveler.

The challenge.

Like many receptives, the team began managing their proposals with Excel. Then they tried another platform, but the underlying problem persisted: composing tailor-made trips was still a manual, slow process, and the proposals that came to the customer did not convey the exclusivity of the product we sell. The traveler's experience began at the destination, but not at the first contact with the proposal — a missed opportunity to differentiate yourself.

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The solution.

With MOGU, we now send interactive proposals where clients explore their travel project visually and dynamically, generating expectation from the start. The content library allows us to compose tailor-made trips by dragging accommodations and experiences from our templates, without writing practically a single word. And for those who doubt the tool change: the migration was smooth — the MOGU team dumped all our information and the tool was operational from day one.

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Results

We don't say it,

There has been a before and after of MOGU. Now our clients can interact with the travel projects we send them, and that means that the experience is not only lived on the trip, but from the moment they start working with us. I can go to my library, select accommodations, place them and before I know it I have everything done without writing practically a single word.”

— Carlos Redón,

Follow the Track Safaris

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Impact.

If you sell an exclusive product, your proposal should transmit it from the first click. Follow the Track Safaris succeeded: our customers now get involved in the trip before they set foot on it, thanks to interactive proposals that reflect the quality of the experience they are going to live. The content library allows us to set up tailor-made safaris in minutes, and the migration demonstrated that changing tools doesn't mean starting from scratch — but starting better.